Abdul Rafy

Abdul Rafy is the Meta Ads Specialist at TheClickUp. He manages Facebook and Instagram advertising campaigns for ecommerce brands and lead generation businesses across Pakistan and internationally.

Rafy's approach to Meta Ads is data-driven and creative-led. He understands that targeting alone doesn't win — the creative and the offer need to be right for the audience. He manages the full campaign lifecycle: strategy, creative briefing, audience build, launch, testing, and optimization.

He is experienced in setting up and maintaining the Meta Conversions API — essential for accurate optimization data in a post-iOS-14 world — and in interpreting Meta's attribution reports accurately to make real budget decisions, not guesses.